The Business of ASMR: Do ASMR YouTubers & Videos Make Money?

Can you make money from ASMR? The answer is yes, and there’s actually a lot of people doing it. In this article we’ll give an overview of the business side of ASMR on YouTube and how you can get started earning money with your own ASMR channel. We’ll cover topics like what type of content to create and how much money you can expect to make after some time.

Definition of ASMR

Autonomous Sensory Meridian Response (ASMR) is a tingling sensation that some people experience in their head and scalp when they listen to certain sounds. It can be triggered by whispering, brushing hair or tapping objects like pens on paper, as well as other noises such as crinkling bags or chewing gum.

ASMR is not a medical condition, but it can be used as a treatment for anxiety and insomnia. In fact, many ASMR YouTubers have found success by creating videos designed specifically for relaxation purposes–and some have even started charging money for their services!

Brief explanation of ASMR videos on YouTube

ASMR videos are usually very quiet and relaxing. They have a specific purpose, which is to help you relax, unwind and get to sleep. The most popular ASMR videos on YouTube are those that feature role-playing scenarios such as personal attention or role-playing scenarios (e.g., getting your ears cleaned by a doctor).

ASMR stands for Autonomous Sensory Meridian Response and it’s not actually a genre of video; rather it’s just a type of video. The most common types you’ll find on YouTube include:

  • Personal Attention – This includes things like whispering in your ear while brushing your hair or massaging your scalp with oil
  • Role Playing – These can include anything from being given advice by an older woman about how to dress more maturely at work; or having someone pretend they’re doing something else while they speak very quietly into the camera (e.g., “I’m giving you some medicine” while holding up two pills).

YouTube Adsense program

The Adsense program is the most popular way to monetize your YouTube channel. It’s also one of the most competitive, as it’s limited to channels with high subscriber counts and lots of views.

You can apply for Adsense by logging into your YouTube account and going to Creator Studio (the orange icon in the top right corner). From there, click on Monetization and fill out a short application form detailing how much money you expect to make in 6 months or less–you’ll need an estimate that includes enough revenue from adsense so that it meets minimum thresholds required by Google before they approve applications. If approved, payments will be made every 30 days after reaching $100 USD payout threshold (or $1/1000 views).

Brand Deals

Brand deals are the most common way ASMR YouTubers make money on their channels. A brand deal is when a company pays a YouTuber to use their product or service in their videos. Because ASMR is such an intimate experience, it’s easy for viewers to trust that what they’re watching is authentic and genuine — which makes them more likely to buy products from companies who sponsor content creators’ videos.

ASMRtists can earn money from brand deals by promoting products directly (for example: “This product was sent to me by Company X”) or indirectly (e.g., mentioning that a product would be great for giving massages). It’s important not only because it gives them some financial security but also because this type of endorsement helps legitimize the concept of ASMR further than just talking about how effective it is at reducing stress levels or getting people through tough times in life.


As a niche market, ASMR has a lot to offer companies. There are millions of people watching ASMR videos on YouTube, and many of these people are the exact target audience that your company would love to reach. If you want to sponsor an ASMR channel and help them make money from their content, here are some things to consider:

  • Make sure that your brand is compatible with the type of content being produced by the YouTuber or channel in question. If they’re making videos about makeup tips and nail art tutorials, it’s probably not a good idea for you to sponsor them unless you sell makeup products too!
  • Find out how much money they make from each sponsored video before negotiating a rate with them (if there isn’t one already). This way both parties know exactly what they’re getting into ahead of time–and can avoid any potential misunderstandings later on down the line if things don’t go according to plan.


Merchandise is the most obvious way to make money with ASMR videos. People love to buy merchandise, and some ASMR artists have been able to turn their channels into full-time jobs thanks to the popularity of their products.

Merchandise can be sold both online and offline–online through websites like Etsy or eBay; in stores such as Hot Topic (the number one place for alternative fashion); at events like conventions (like Comic Con), where fans will line up around the block just for a chance at meeting their favorite YouTubers; or on social media platforms like Instagram.

Benefits of selling merchandise

There are many benefits to selling merchandise. First and foremost, it’s a great way to build your brand. As the saying goes, “A picture is worth a thousand words.” When people see your logo on t-shirts or mugs or keychains, they’ll know who you are and what you do without having to search for it online.

Second, merchandise is also an excellent way of connecting with your audience in person–especially if there’s something unique about them (like exclusivity). If someone buys a limited edition item because they love ASMR videos so much that they want one as a keepsake from their favorite YouTuber’s channel, then that person will likely be more than happy when they realize how easy it was for them to connect directly with their favorite creator after all!

Thirdly -and this part might sound odd at first glance–merchandise provides opportunities for promotions/giveaways/advertising! Let me explain: With every purchase made through our shop page (www), we get paid by Google AdSense which means we can then use those funds toward other things such as giveaways or advertising campaigns without having any cost involved aside from marketing costs associated with running said campaign itself such as printing costs associated with sending out packages containing freebies such as stickers etcetera…

Factors that influence earnings

The factors that influence earnings are numerous, but they all boil down to one simple idea: the more people who watch your videos, the more money you’ll make.

The first thing to consider is how many subscribers you have. The more subscribers you have, the more likely it is that someone will click on one of your videos and watch it all the way through until they reach the end–which means they’re also seeing advertisements (and thus paying money) in order to view them!

Next comes views per video: if a viewer watches all 1 minute and 30 seconds of your video without skipping ahead or closing out right away because they think it’s boring/weird/unintelligible, then congratulations–you’ve got yourself another potential customer! But if not…well…you might want try something new next time around!

Here’s another important factor: how popular each individual piece may be depends largely upon what type content was used during production as well as whether there were any special guests involved (like guest stars). For example, let’s say two YouTubers both make ASMR videos about cooking spaghetti sauce from scratch; however one uses only an electric mixer while other uses both hands plus elbow grease along with some fresh basil leaves picked straight off trees growing nearby outside window frames overlooking mountainside valleys filled with wildflowers blooming under blue skies filled clouds drifting slowly by overhead….yeah well there ya go 🙂

Possible earnings for an ASMR channel with 1 million subscribers

If you’re a YouTuber who has 1 million subscribers, your earnings potential is between $7,500 – $15,000/month.

If you maintain this level of popularity for the long term–and many do not–you could be earning around $75,000 – $150,000 per year from your ASMR channel alone!

As you can see from these numbers, there’s definitely money in ASMR videos and channels. But it takes time and effort to grow an audience large enough to support yourself with just ads on YouTube or sponsorship deals with brands that want exposure through your channel (more on those later).

While some people might think it’s silly to make money from ASMR, a lot of people are doing just that.

While some people might think it’s silly to make money from ASMR, a lot of people are doing just that.

ASMR is a growing market. The number of people who use YouTube as their primary source for ASMR videos has grown by over 50% in the past two years alone and there are now more than 10 million ASMR videos on YouTube with over 1 billion views each month! That’s not just huge numbers–that’s HUGE! It’s also important to note that this growth hasn’t happened overnight; rather it has been steadily increasing since 2014 when Google Trends first began tracking searches related to “ASMR” (which stands for autonomous sensory meridian response).

While research into this phenomenon is still relatively new and ongoing, what we do know is this: there are millions upon millions of people around the world who experience these tingles when watching certain videos or listening to certain sounds such as whispering voices or rustling paper — even tapping noises can trigger these feelings!


In conclusion, it’s clear that ASMR YouTubers and videos can make money. Although there are many factors that influence how much someone earns from their ASMR channel, there are also plenty of opportunities for growth. Just remember not to take yourself too seriously! If you’re passionate about what you do and want it enough then it won’t matter if others don’t understand why.

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